BWR is

If you join the Best Western Rewards , the frequent guest program of Best Western,
you can earn 10 points per 1 USD of your hotel bill in more than 4,000 Best Western properties worldwide.
Or, you can earn it as your preferred airline mileage instead.
If you become a member of BWR, you will be eligible for special benefit during your stay at Best Western worldwide.

Join BWR Membership for free